(Previously Metalline Co.) was founded in 1977 by William Fernald with the concept that swim starting blocks should be affordable and high quality so that diving is available to everyone. – a Leader in the Swimming Starting Block Industry has been the undisputed quality leader in affordable swimming start blocks for over 35 years.

We meet your specifications, so you are not locked into meeting ours.

We are here to fill the niche in the affordable swimming starting platform and inexpensive swim starting block market.

There is also the fact that no other company has such a deep pool of engineering and manufacturing talent. And few, if any, will go to such lengths to service its clients. Ask any one of our competitors and our clients.

As an industry leader in swim starting block production, we do not accept the status quo. We continually seek to improve products. We are product innovators. We set standards. We work with materials that are grades above those used by others. That is what industry leaders do.

You get what you pay for and with that includes peace of mind.

For people who specify swim starting block and platform equipment,’s customized engineering and superior products provide the comfort for knowing they can depend, absolutely, on anything made by They have come to recognize that products offer significant value, product after product, unequaled in the swim start block industry. products are made from superior material and to more exacting standards. That is why they can be depended upon for trouble-free performance and longevity.

In the long run, that keeps professionals out of hot water.